Beyonce packed the Olympic Gym in Seoul & Paris Hilton ‘Loves Everything About Korea’.

Beyonce - “I’ve traveled all over the world and I’ve never had an audience like this before. Forget the Beyonce experience, it’s the Seoul experience.”

Fans enjoyed music and skin….”‘Bootylicious’ and ‘Upgrade U’ let Seoul see her uber-sexy side, it was her ‘Dreamgirls’ blockbuster

‘Listen’ that brought the house down with its sheer volume and perfect pitch.

Meanwhile - Paris is in Seoul on a promotional tour for Fila Korea.

Paris - “I love Fila. Girls who wear Fila have great style too. I love to mix the colors. The Fila brand comes in all different colors, so I can mix and match them. My favorite color is pink, so I wore this today.”

Beyonce….Paris….Korea may not know what’s good for them, but the marketers know what’s hot.

Are you a Paris or Beyonce fan?